KERL & CIE
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Social Media & Apps

“Form follows function” – Analogously to the key principle of Modernist architecture we focus on the crunch categories of relevance and content. We don’t fill channels with any old content, but establish which medium can deliver meaningful and interesting content with added value to the specific target group; be it digital, physical or social, be it copy, images or sound.

Thus, multimedia and social media applications play a role in our work if the cost/benefit or opportunity/risk ratio suggests this is the best course to pursue.