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Public Relations Controlling

Strategic, integrated and efficient PR and advertising requires constant monitoring and fine-tuning. Only if you ask the right questions before and after a campaign can you make sure it is optimized.

Kerl & Cie therefore assess the results of each service provided individually. Enabling companies to quantify their communications. The evaluation can cover all elements of the communications strategy implemented. Moreover, individual analytical tools such as an analysis of rivals, a SWOT analysis focused on external communications, or qualitative and quantitative ad analyses can be brought to bear as well.

Kerl & Cie can undertake a comprehensive evaluation of the status quo of how a company is perceived in the social media in order to support clients in the field of social media and in decision-making as part of a corresponding communications strategy.

Here, we circumspectly combine qualitative and quantitative parameters to ensure a meaningful and focused allocation of resources. Our approach rests on commercial skill, classical metrics and a thorough knowledge of the sales strength of the trade media. We repeatedly conduct a holistic analysis and eschew any allocation based purely on (dubious) statistics.