KERL & CIE
KERL & CIE

The Value of Communication

Kerl & Cie Gesellschaft für Kommunikationsberatung GmbH offers corporations a full-service package covering public relations, ad planning and ad design. The consultancy’s client base features not only IT and media companies but also primarily financial service providers such as banks, brokers, investment funds, derivatives issuers, exchanges and real estate corporations. Kerl & Cie creates customized communications solutions and to this end combines a portfolio drawing on PR work, media planning and advertising.


Services

Alpari

Company: Alpari (Deutschland) GmbH
Segment: Online forex trader
Service: communications consultancy and support; media planning


Kerl & Cie supported Alpari in 2012-2014 in all aspects of its PR work. The Kerl & Cie consultants had previously handled the communications side to introducing Alpari in the German market. In subsequent years, the services included actively positioning the company in the German financial media. Moreover, Kerl & Cie established active forex trading as a field more firmly in the public mind in Germany and created transparency on this asset class. To support the PR measures relating to Alpari Kerl & Cie also realized individual media campaigns for the online forex trader in the period 2012-2014.

Benk

Company: biw Bank für Investments und Wertpapiere AG
Segment: Online banking
Service: benk market launch

Kerl & Cie handled the entire communications advisory for the market launch of benk, the online banking brand of biw AG. All the relevant target media covered the launch of the new online bank.

Bisnode

Company: Bisnode Deutschland GmbH
Segment: Digital business information
Services: Corporate and product communications

Kerl & Cie positioned Bisnode as an all-round digital business information service and highlighted individual product offerings.

Citigroup Global Markets

Company: Citigroup Global Markets Deutschland AG
Segment: CitiFirst certificates and structured products of the Citigroup
Services: Communications advisory and media planning

Kerl & Cie supports Citi’s German derivatives business in all aspects of communications. The integrated support for communications includes both strategic product advice and active positioning of Citigroup in the daily press and in trade media.
Moreover, Kerl & Cie does the annual media planning for Citi. To this end, Kerl & Cie prepares the advertising strategy and an annual media plan aligned with it, which is then realized during the year together with the ad agency. Kerl & Cie also supports Citi in designing, updating and advertising a blog (https://blog.citifirst.com/)

DekaBank

Company: DekaBank Deutsche Girozentrale
Segment: Corporate communications
Service: Strategic advice on communications

Kerl & Cie has supported DekaBank on various communications projects. Kerl & Cie advises DekaBank in the run-up to its entry into the certificates market on aspects of the communications strategy. Moreover, DekaBank is supported as regards open-end real estate funds, and on communications strategy / internal communications.

Deutsche Bank db-X markets

Company: Deutsche Bank
Segment: Financial products
Service: Media planning

Kerl & Cie supports db-X markets, the certificates section of Deutsche Bank. Services included focused ad placement in media for final investors. Kerl & Cie advises on choice of media and context, and handles the entire negotiation and settlement process.

Deutscher Finanzbuchpreis

Company: Deutscher Finanzbuchpreis, initiated by Citigroup and Börse Frankfurt Zertifikate AG
Services: PR work for the award since 2012

Kerl & Cie is responsible for the PR for the “Deutscher Finanzbuchpreis” book prize. By means of careful and focused PR work, a broad swath of the general public has been familiarized with the prize, which has thus emerged as a fixed star in the fields of books on finance. It has received diverse and extensive coverage by a large range of media.

Dr. Peters Group

Company: Dr. Peters GmbH & Co. Emissionshaus KG
Segment: All segments
Services: Corporate, product and brand communications; crisis communications; internal communications; publishing; media consultancy; branding & design

For Dr. Peters Group Kerl & Cie provides holistic communications and media consultancy. The company is positioned as a leading provider of investments in tangible assets, and product communications supported by PR and ad planning. Moreover, pre-emptive crisis communications was put in place and parts of corporate publishing, design and branding provided.

DZ BANK

Company: DZ BANK AG Deutsche Zentral-Genossenschaftsbank
Segment: DZ BANK derivatives
Services: Product communications

Kerl & Cie positions DZ BANK for selected product themes in the derivatives and certificates segment, primarily among the final investors.

finanzen.net

Company: finanzen.net GmbH / Axel-Springer SE
Segment: Financial information platform finanzen.net
Services: Corporate and brand communications

Kerl & Cie handles external communications on behalf of finanzen.net, Germany’s largest financial information portal, and act as the press desk for the general public.

Hauck & Aufhäuser Privatbankiers

Company: Hauck & Aufhäuser Privatbankiers KGaA
Segment: core Asset Servicing business
Services: Advice on communications and media as regards the institutional financial market

Kerl & Cie positions Hauck & Aufhäuser with its core Asset Servicing business in the institutional financial market, with issuing companies and independent assert managers. The agency provides support on the fundamental positioning in this special segment and handles media consultancy.

GANÉ

Company: GANÉ AG
Segment: Asset Management / Sub-Advisory
Services: Advice on communications

Kerl & Cie advises GANÉ AG on the positioning of the ACATIS GANÉ Value Event Fonds UI in the public domain. The primary target groups: sales partners and (semi-) institutional investors.

IKB

Company: IKB Deutsche Industriebank AG
Segment: IKB bonds
Services: Advice on communications

Kerl & Cie supports IKB with communications relating to the flotation of bonds and overnight and fixed-deposit products. Sales partners and private investors were the principle target groups.

Ossiam

Company: Ossiam Société de Gestion de Portefeuille
Segment: ETF provider
Service: Product communications

Kerl & Cie positions the French provider of exchange traded funds (ETFs) as a specialist provider of smart-beta products in Germany. The company was positioned among two target groups: sales partners and the institutional financial market.

Careers


Please do not hesitate to send us your application letter and your CV to the below stated address:

Kerl & Cie
Meryl France Gall
Hamburger Allee 45, 60486 Frankfurt, Deutschland
Telefon +49. 69. 870 021 50, m.gall@kerlundcie.de

We offer a DAPR-certified training programme.

Contact

Kerl & Cie
Gesellschaft für Kommunikationsberatung GmbH
Hamburger Allee 45, 60486 Frankfurt, Deutschland
Phone +49. 69. 870 021 50
E-Mail info@kerlundcie.de